BAR ZAKAT
AND KARMA

SMM CASE AND MORE

A year of working on content and storytelling for one of the prominent craft bars in the southern region. Beauty created from all sides.

350 000

POSTS
IN ONE YEAR

VIEWSON ONE SOCIAL MEDIA
IN ONE YEAR

Instagram reach from summer 2022 to summer 2023. This figure was achieved solely organically, thanks to engaging content and entertaining posts.

180

Over the course of a year, working under challenging conditions for the HoReCa industry, significant visual improvements were made to the bar, and an actively engaged audience was cultivated.

JUICY
EXAMPLES

CON-
TENT

45%

4,5%

REACH RATE
AVERAGE POST REACH
PER NUMBER OF FOLLOWERS

ENGAGEMENT RATE
AVERAGE ENGAGEMENT
PER NUMBER OF FOLLOWERS

Highest engagement in the region among HoReCa representatives. Account management was taken over with an engagement rate of 1%.

Creating content for the bar was seamless and organic, blending naturally into the atmosphere.

There were plenty of reasons to grab the camera and capture fresh content, often exceeding the planned content schedule.

The majority of the content comprised video clips, as they were the most relevant and promoted format on the social platform.

Despite the challenging conditions faced by the HoReCa industry, significant visual transformations were achieved, capturing the essence of the bar and attracting an engaged audience.

COASTAL'S HIGHLIGHT
PARTIES

BEST
EVENTS

2 500 000

EVENTS
IN ONE SEASON

SUM TOTAL SAVED IN RUBLES
DUE TO EVENT OPTIMIZATION

Karma has become the go-to place for the best parties, where you can enjoy non-standard music and unforgettable experiences.

90