Three years of collaboration with one of the best breweries, known for its delicious beverages. During this time, an infinite amount of content was created, and the audience multiplied.
Instagram reach for the year 2021. This figure was achieved solely organically, primarily thanks to user-generated content (UGC).
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Over the course of three years, working with the brewery's account, a unique visual style was developed that stood out from the numerous other breweries. It was distinctive, ironic, and fully reflected the brand and its enthusiasts.
BRIGHT EXAMPLES OF CONTENT
CON- TENT
50%
3,5%
REACH RATE AVERAGE POST REACH PER NUMBER OF FOLLOWERS
ENGAGEMENT RATE AVERAGE ENGAGEMENT PER NUMBER OF FOLLOWERS
The engagement rate was the highest in the industry, with competitors' metrics significantly lower.
The content I created for "Volkovskaya Pivovarnya" over the course of 3 years.
All the photos and illustrations were created by me using my camera and imagination.
To capture certain shots, I had to climb high into the mountains, navigate through impassable thickets, and more.
If you need excellent content, strategy development, or marketing consultation, feel free to reach out to us!